- Early Expectations: After unveiling the ID7's specifications and trim levels, a U.S. launch was expected in 2024.
- Current Status: Automotive News confirmed that the launch has now turned into a complete cancellation for the U.S. and Canada.
- Volume Over Niche: VW's strategy emphasizes high-volume sales, especially for its EV lineup. The ID Buzz electric van, a pricier, niche vehicle, is seen more as a halo product rather than a volume seller.
- Sedan Shape: The ID7's midsize, sedan design may have seemed less appealing compared to smaller, more affordable options like the already successful ID4 electric SUV.
- Passat Comparison: Previously, the Passat faced similar issues being too premium without corresponding luxury branding. Volkswagen adapted by making Passat production more local and prices more pedestrian.
- Pricing Concerns: With a price tag expected to exceed $50,000, the ID7 seemed positioned out of step with market favorites like Tesla's more competitively priced Model 3 or the Hyundai Ioniq 6.
We are reaching out to Volkswagen for insights into whether the ID7 might be replaced by a smaller, more market-appropriate ID model. Updates will follow once we have further details.
In summary, Volkswagen's ID7 electric sedan won't make it to North American showrooms. As VW pivots to high-volume sales and affordable EVs, the unlaunched sedan fell victim to strategic realignment and market pressures.
