While the automotive industry races toward electrification, Morgan stands firm in its commitment to internal combustion engines (ICE) for as long as possible. CEO Matthew Hole reveals that the British automaker is not contemplating a fully electric sports car just yet. Here's why Morgan is charting a dual path, blending tradition with the future.
- Parallel Development: An electric model is in the works, but it won't make its debut until technologies, particularly battery weight, align with Morgan's lightweight ethos.
- Long-term Vision: Morgan envisions a post-2030 world where EVs and combustion engines coexist in their lineup.
- Weight Concerns: Current electric components are too heavy for Morgan's designs. They are waiting for advancements like solid-state batteries to maintain their hallmark lightweight sports cars.
- Identity Matters: Morgan stays focused on crafting lightweight, hand-built sports cars with a distinct identity.
- BMW Collaborations: With over two decades of partnership, discussions with BMW continue positively, potentially extending into EV powertrains.
- Exploring Options: Talks with various OEMs are ongoing, as Morgan seeks flexible and long-term powertrain solutions.
- Efficient Engines: BMW's 3.0-litre engine in the Supersport is remarkably clean, suggesting possibilities for refinement in Morgan’s offerings.
- Potential Upgrades: The CXV platform holds promise for further development, hinting at more powerful, possibly variant models.
- V8 Aspirations: While a new V8 model is desirable, practical constraints, such as the dwindling availability of V8s, pose challenges.
- Sustainability Needs: Morgan seeks powertrain options with longevity, preferring solutions that span 10-15 years over frequent changes.
Morgan is firmly rooted in preserving its ICE legacy while cautiously venturing into electrification only when technology meets their standards. This strategy ensures the brand stays true to its core identity, creating lightweight, engaging sports cars that enthusiasts adore.
Summary: Morgan Motors plans to retain internal combustion engines as long as possible while meticulously balancing tradition with the inevitable electric future. Delays in lightweight battery technology and a strategic ongoing partnership with BMW guide their cautious electrification approach, ensuring their cars remain true to the brand’s identity and customer expectations.
