- Segment Entry: Comparable to the Porsche Macan.
- Production: Will be manufactured in Europe.
- Design & Performance: Meets customer expectations, according to Polestar's design chief, Philipp Römers.
- Production Timeline: Details are still limited, and a launch date has yet to be announced.
- Current Line-up: Focused on delivering:
- Polestar 3
- Polestar 4
- Polestar 5 (launching later this year)
- Polestar 6 (plans forthcoming)
- Future Strategy: Aiming to transition from multiple platforms to a single architecture to simplify processes and reduce costs.
- Company Support:
- Volvo has stopped funding Polestar.
- Parent company, Geely, remains supportive and has plans for additional funding.
- Retail & Infrastructure Expansion:
- Increasing retail locations from 70 to 130 globally.
- Launching "Polestar Energy" for home charging solutions in Europe.
Polestar CEO Michael Lohscheller has emphasized the need for significant changes to drive growth:
- Retail & Commercial Expansion: Pushing efforts to grow and transform.
- Cost-Effective Strategies: Adjusting the model lineup to enhance cost efficiency.
- Future Outlook: 2025 is anticipated to be the strongest year in terms of volume and financial performance.
The Polestar 7 is poised to redefine the premium compact SUV market with its European craftsmanship. Polestar aims to strengthen its brand through an enhanced retail strategy, continued support from Geely, and a streamlined production process. As the company prepares for what promises to be a successful year in 2025, excitement builds for the innovative Polestar 7.
