Will the Ram Rampage Make Its U.S. Debut? The Latest Clues

Could a beloved South American pickup be coming to a showroom near you? Ram's recent patent filing of the Rampage in the U.S. has triggered speculation about the potential introduction of this small pickup to the American market. Here's what you need to know about this intriguing development.

Why Patents Matter

Automakers often patent foreign-market designs in the U.S. for various strategic reasons:
- Licensing Opportunities: Including video games, merchandise, and toys.
- Market Potential: Sometimes indicating an intent to introduce the vehicle stateside.

Filling the Gap in Ram's Lineup

A compact or midsize truck could fill an evident void in Ram's U.S. lineup. With the increasing popularity of small pickups in America, this patent could foreshadow the Rampage's arrival.

- Design Details: The patent drawings match those of the South American Rampage. Key features:
- Unibody design with Ram styling.
- Grille with six horizontal slats.
- Rectangular headlights.
- Tailgate stamped with Ram branding and dual exhaust outlets.

While various trims exist for the South American market, the patent focuses on a design resembling a smaller version of the upcoming 2025 Ram 1500.

The Market Context

Ram’s parent company, Stellantis, is exploring smaller trucks for North America, potentially using global platforms or developing new architectures to cater to U.S. preferences. Tim Kuniskis, Ram's CEO, emphasized the company's interest in a midsize truck.

Rising Demand for Compact Pickups

- Ford Maverick: Market leader with over 157,000 units sold last year.
- Hyundai Santa Cruz: Trails with more than 32,000 units.

Competitive Landscape

Stellantis isn't alone in eyeing this space:
- Toyota has hinted at a Maverick competitor.
- EV startup Slate plans a compact truck for 2026.

Ram's Legacy and Global Portfolio

While the Rampage could usher Ram back into the small truck segment, the brand has historical roots with models like the Dodge Dakota.

- Historical Context: The Dakota, launched in 1986, was a midsize contender until 2011.
- Current Offerings: Globally, Stellantis markets other compact pickups, like Mexico's Ram 1200, a variant of the Peugeot Landtrek, showing its adaptability to different markets.

The Road Ahead

It's uncertain whether the Rampage patent marks a mere protective move or a step towards a U.S. launch. Nonetheless, Ram has an array of options to penetrate the compact pickup segment, with a potential production site in Belvidere, Illinois, awaiting utilization.

  

Summary: The patenting of the Ram Rampage in the U.S. hints at potential market entry amid rising demand for compact pickups. While it’s unclear if it will launch, Ram's history and Stellantis’ global reach suggest a strategic opportunity. Stay tuned to see if the Rampage will speed into American dealerships.