- Background: Co-founders Daniel Davey and Mark Tapscott come with extensive experience from leading companies like Tesla, Lucid, and Polestar.
- Strategy: They emphasize that launching a product is just the beginning; building a sustainable company is crucial.
- Secrecy in Strategy: Longbow’s preparatory phase has focused on design and engineering, ensuring a clear vehicle program and solid cost validation.
- Competitive Pricing: The Roadster is expected to start at £64,995, positioning it against luxury rivals like Caterham and Boxster.
- Battery Flexibility: To mitigate supply risks, Longbow is prepared to utilize various battery types (cylindrical or pouch) without compromising power output.
- Market Gap: Despite rising EV sales, there remains limited focus on electric sports cars. Current offerings, such as the MG Cyberster, have yet to significantly disrupt the market.
- Longbow’s Niche: Mark Tapscott believes that manufacturers have yet to fully recognize the potential in electric sports cars. This presents a unique opportunity for Longbow to fill the void left by major players who are focused elsewhere.
- Prototype Plans: Longbow aims to unveil a working prototype by this summer, potentially becoming one of the first startups to enter this niche.
Longbow is poised to redefine British sports cars with innovative all-electric models, backed by seasoned professionals from major automotive brands. As they navigate the complexities of EV production, they aim to capture a market that remains largely untouched, positioning themselves as pioneers in the electric sports car arena. Keep an eye out for their prototype — it promises to shake things up in the industry's green fields.
