Kia has confirmed that the Tasman pickup truck will not be available in the U.S. market, putting an end to recent speculation. While adding a pickup would strategically complement their lineup, it will not be the Tasman making the leap.
Unveiled in October, the Tasman features a body-on-frame build and distinctive aesthetics, with the possibility of an EV model in the future. Initially hinted at earlier this year, the truck was even seen in California, suggesting potential U.S. availability. However, Kia recently decided to focus on their current offerings instead.
Launching in the competitive U.S. pickup market presents challenges for Kia, including meeting stringent regulations and contending with dominant brands like Chevy, GMC, Ford, and Ram. While the Toyota Tacoma is a notable success, new entrants often find it tough to gain significant sales traction.
For international buyers, the Tasman offers a range of powertrains, including a diesel option with a six-speed manual transmission and a towing capacity of up to 7,716 pounds. Notably, the X-Pro model includes all-terrain tires, a locking rear differential, and a raised suspension with 9.5 inches of ground clearance.
Christo Valentyn, Kia’s marketing chief in South Africa, has mentioned an upcoming electric variant, though specifics are yet to be revealed.
Tasman sales will begin in Korea in the first half of 2025 and will gradually expand to Australia, Africa, and the Middle East.
Summary: Kia's Tasman pickup truck won't be making its way to American roads, despite initial rumors. The company faces competitive pressures and other obstacles in the U.S. market. While American consumers miss out, the Tasman is poised for a global release, offering a variety of powertrains and off-road capabilities, with plans for a future electric version.
