- Kits Paired with Hot Wheels: Each set includes a 1:64-scale Hot Wheels car and features like a second set of wheels for customization.
- Varied Difficulty Levels: Designed for different skill levels:
- Speed Series (250-300 pieces, 1:32 scale): Showcasing models like the Cadillac GTP, Maserati MC20, and '68 Chevy Camaro.
- Elite Series (850-925 pieces, 1:16 scale): Featuring the Corvette Grand Sport, 1990 Acura NSX, and a custom 1962 Chevrolet pickup.
- Premium Series (1,600 pieces, 1:12 scale): Highlighted by the Mercedes 300 SL with iconic gullwing doors.
- Mattel, already a competitor with Lego via Mega Bloks, distinguishes the Brick Shop sets with:
- Enhanced Fit and Finish: Improved brick fitting over Mega Bloks, complete with superior instructions and metal components.
- Unique Custom Shapes: Specialized pieces that capture realistic car details, offering a unique building experience distinct from Lego's more general designs.
- Affordable Options: Priced slightly lower than Lego:
- Speed Series: $19.99
- Elite Series: $49.99
- Premium Series: $119.99
- Comparison with Lego:
- A simple 250-piece Lego set is approximately $27.
- Complex models like the 3,900-piece McLaren F1 are priced at $450.
Mattel is keeping its offerings straightforward for now, but success could lead to more advanced models—perhaps featuring high piece counts and intricate functions in the future. Keep an eye out for Brick Shop kits in stores this summer.
Mattel's Brick Shop is making its mark in the automotive building block market with kits tailored for enthusiasts. They offer unique customization features, competitive pricing, and collaborations with Hot Wheels cars. While simpler than some of Lego's high-end sets, Brick Shop aims to establish its niche with better fit, custom shapes, and metal parts, providing a fresh perspective on buildable car kits.
