Porsche is reportedly considering gas and hybrid engines for its upcoming electric vehicle (EV) lineup, according to Automotive News Europe. This shift comes in response to slowing EV sales growth, particularly in the luxury market. Notably, the Porsche Taycan experienced a 35% sales drop through the third quarter of 2024.
- Luxury Segment Slowdown: A noticeable dip in luxury EV sales is affecting brands like Porsche.
- Dollar Adjustments in Product Line: CFO Lutz Meschke has confirmed a strategic pivot towards combustion engines, reflecting trends in premium markets.
Porsche is thinking about hybrid or gas powertrains for its second-generation Macan EV and an upcoming electric SUV. The Macan, a beloved bestseller, could see modifications if its EV version underperforms.
- Continued Iconic Offerings: Gasoline versions of the Cayenne SUV and Panamera sedan will remain available.
- New Possibilities: The upcoming full-size electric SUV and the electric Boxster and Cayman sports cars might have hybrid iterations.
Previously, Porsche aimed for 50% of sales from EVs and plug-in hybrids by 2025, escalating to 80% by 2030. Success in these ventures hinges on strategies like this dual powertrain approach.
In summary, Porsche is recalibrating its strategy by integrating gas and hybrid versions of its EVs, acknowledging the slowdown in luxury EV sales. This tactical shift could balance their lineup and sustain market interest.
