Mercedes' Surprising Move: Are New S-Class Coupes on the Horizon?

01-16-2025caranddriver

Mercedes may be setting the stage for a comeback of its S-Class coupes, as suggested by new trademarks filed with the European Union Intellectual Property Office (EUIPO). These registrations hint at the potential reintroduction of high-end S-Class coupes under the Mercedes-Maybach brand.

Trademark Details

- Registered Designs: Two Registered Community Designs (RCDs)
- Lookalike Models:
- S63-inspired coupe design
- S680 with a distinctive split-window design
- Appearing Features:
- S63 front bumper design
- Mercedes-Maybach branding
- AMG badging on the rear

Background

Previously, Mercedes had decided to end both the coupe and cabriolet S-Class styles with the introduction of the W223 generation. A year later, this decision was maintained. However, the new trademarks suggest Mercedes-Maybach is rethinking this strategy.

The Enigmatic Robu Aktiengesellschaft

Interestingly, Robu Aktiengesellschaft filed these trademarks rather than Mercedes itself. This firm was also behind the 2021 trademark connected to the Bussink GT R SpeedLegend, a product from Mercedes partner HWA AG. This detail suggests these designs could be more than just concepts.

The Mythos Series Connection

- Robu's Legacy: The Bussink GT R SpeedLegend's success gives credence to these new designs.
- Potential Plans: These designs might play into Mercedes' Mythos program, a collection aimed at rivaling luxury stalwarts like Bentley and Rolls-Royce.
- First in the Mythos Lineup: The Mercedes-AMG PureSpeed, an exclusive model limited to 250 units, reaching speeds of 196 mph, marked the debut of the Mythos series.

Summary

Mercedes might be gearing up for a grand reintroduction of the S-Class coupe in the form of high-end, area-defining luxury models. With influential design cues and strategic trademark filings, this move could position Mercedes-Maybach as a formidable force in the luxury auto market. Keep an eye out as these developments unfold—this could be the prelude to a new chapter of automotive sophistication.