In Sindelfingen, the birthplace of the S-Class, Mercedes is revolutionizing its approach. The MANUFAKTUR Studio, an innovative and highly automated facility, is set to offer an unparalleled customization journey. Initially targeting S-Class buyers, this venture will soon extend to other high-end models, presenting a futuristic blend of craftsmanship and technology.
The MANUFAKTUR Studio isn't just about leather samples and paint options. It's about transforming your choices into reality with cutting-edge technology. Your car's journey involves nine production clusters utilizing autonomous guided vehicles (AGVs). Up to 20 vehicles are maneuvered simultaneously, monitored in real-time via digital twins. This interconnected system ensures precision and flexibility, aided by AI tools for quality assurance, like detecting leather imperfections.
A standout feature of this transformation is PixelPaint—revolutionizing multi-color vehicle paint applications. Mirroring inkjet printer technology, this method employs 1,000 individually adjustable nozzles, ensuring precision and efficiency. Currently, PixelPaint is limited to hoods but is anticipated to expand its repertoire. Mercedes claims it can bring any feasible customer vision to life. With an expanding palette of 80 paint colors, the creative possibilities are endless.
Beyond the studio, the larger MANUFAKTUR hub showcases the meticulous crafting environment, from bespoke parts to hand-sewn steering wheels. As Mercedes positions itself to accommodate almost any customer desire, the future of vehicle personalization promises to be both limitless and luxurious.
Mercedes is trailblazing with its advanced MANUFAKTUR Studio, aiming to satiate the bespoke cravings of its elite clientele through pioneering methods like PixelPaint. This blend of tradition and innovation positions the brand to offer unparalleled customization while keeping exclusivity and personal expression at the forefront.
