- Hybrid Powertrain: The new CX-5 will come equipped with a petrol hybrid engine.
- In-House Platform: It is expected to be constructed on a platform developed in collaboration with Subaru and Toyota.
- Lean Asset Strategy: This strategy aims to reduce the costs associated with manufacturing electric vehicles (EVs).
Mazda's strategy focuses on optimizing resources through strategic partnerships. Here are some key benefits:
- Reduced Development Time: The goal is to cut the time spent on development by half.
- Lower Capital Investment: There’s potential for an 85% reduction in capital investment by utilizing existing assets for both EVs and traditional vehicles on the same production line.
Even with the increasing demand for electric vehicles, companies like Kia and BMW have faced challenges in gaining traction in the consumer market, despite making significant investments in re-tooling their operations.
In addition to the hybrid CX-5, Mazda plans to introduce a fully electric model alongside the MX-30, both set to debut in 2027.
Summary: Mazda is moving ahead with a hybrid version of the CX-5 by 2027, leveraging a new collaborative platform and a distinctive strategy aimed at reducing costs in the electric vehicle sector while continuing to expand its electric vehicle lineup.
