Jaguar shocked everyone by announcing that its recent radical rebrand, along with the much-anticipated debut of its Type 00 concept car, was merely a prank. Their new advertising campaign garnered more global attention than they had imagined.
- Catchphrase Confusion: The phrase 'Exuberant Modernism' and the dramatically proportioned GT design should have been clues to the joke.
- E-Type Reminder: Even the nod to the legendary E-Type didn't alert fans to what was happening.
Insiders at Jaguar now reveal that their future electric models will include:
- FE-Type: A slightly updated version of the F-Type with an electric twist.
- H-Type: Limited-production, hydrogen-fueled XJS models.
- Restomodded C-Types: Equipped with modern supercharged V8 engines.
"We'll keep playing the classics until the public moves on," suggests an insider, acknowledging the ongoing charade.
So, in essence, Jaguar's radical rebrand was just a light-hearted joke, leaving fans wondering what’s next while enjoying a hint of nostalgia.
