Maserati has officially scrapped its MC20 Folgore electric supercar due to insufficient demand in the super sports car market.
Lack of Demand
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Project Cancellation: This was confirmed by a spokesperson to TopGear.com.
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Sales Decline: There's been a notable decrease in interest in fully electric supercars, despite the MC20's striking design.
A Promising Concept
The MC20 Folgore was anticipated to feature:
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Three Electric Motors: Expected to deliver over 700bhp.
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Performance: A blistering 0-62mph time of just two seconds.
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Revolutionary Design: Built on a platform adaptable for both supercars and racing.
Challenges Faced by Maserati
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Electric Vehicle (EV) Market Slump: The last few years have seen a dip in EV sales across the industry.
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Corporate Struggles: Maserati has faced turmoil with leadership changes and significant sales drops, plummeting from 20,400 units in 2023 to just 11,800 in 2024.
Outgoing Stellantis boss Carlos Tavares commented on Maserati's marketing struggles, emphasizing the need for a clear brand identity that extends beyond just sports cars.
Conclusion
Although the MC20 Folgore had the potential to set a new benchmark in luxurious electric performance, its cancellation marks a missed opportunity for Maserati in an evolving automotive landscape.
Summary: Maserati has cancelled the MC20 Folgore electric supercar due to low demand, despite its impressive planned specifications. The brand faces challenges related to market positioning and sales performance.
