- Production: Began in November in Toluca, Mexico.
- Challenges: Initial software issues delayed the timeline, but improvements in quality and delivery are ongoing.
- Features: 600 horsepower, with an impressive 45 inches of interior screens.
- Marketing: The "Beautiful things can still get dirty" campaign highlights the vehicle's chic and rugged blend, using NFL game slots to attract attention.
- Gap in Lineup: With the Cherokee discontinued, Jeep aims to address this gap by the end of 2025.
- Naming Conundrum: There's ongoing debate about retaining the "Cherokee" name due to its historical significance.
- New Model: A hybrid model is confirmed, with a platform that accommodates various powertrains. Further announcements are pending regulatory clarifications.
- Launch Schedule: Expected in 2025, the Jeep Recon is a fully electric, off-road-capable SUV.
- Platform: Built on the STLA Large, it emphasizes robust performance with electrification.
Bob Broderdorf, the new head of Jeep for North America, is guiding the brand toward a refreshed and more disciplined future. With Stellantis executives Filosa and Elkann leading the way, Jeep is poised to stay at the forefront of innovation while preserving its heritage. Broderdorf is committed to strategically positioning Jeep across all automotive segments, ensuring the brand’s stability and growth.
Summary: Jeep is embracing an electrifying future with strategic launches like the all-electric Wagoneer S and the innovative Jeep Recon. Expect significant lineup changes and a potential revival of the iconic Cherokee name amidst attention to market trends and new leadership goals.
