Unveiled at the 2025 New York Auto Show, the Genesis X Gran Equator introduces the brand's new design language. Drawing from luxury SUVs, it embraces a refined simplicity reminiscent of the Rolls-Royce Cullinan, with a hint of retro influence from the Scout Traveler and Infiniti FX. Its standout design feature is the Genesis two-line light motif, while a sophisticated split tailgate nods to well-known British luxury off-roaders.
While the proportions may seem quirky from certain angles, like the greenhouse that appears mismatched in size, the muscular fender bulges stand out with their contrasting-color lip extensions, subtly satirizing the exaggerated cladding of other SUVs.
Inside, the X Gran Equator adopts a minimalist approach, moving away from Genesis’s usual expansive screens to small, round digital gauges reminiscent of "camera dials." A column-mounted transmission shifter adds a vintage touch, nodding to the classic GM "Square body" trucks of the 1970s.
The interior decor follows a vertical two-tone color scheme. While it steps away from the Bentley-like opulence of previous models, it maintains a refined elegance with ample quilting and stitching. A four-pane sunroof bathes the cabin in light, complemented by ingenious modular storage solutions.
Genesis remains silent about the X Gran Equator’s powertrain. Recent concepts often emphasize electric power, but the long hood hints at potential internal combustion, possibly even a straight-six engine. This silence might be strategic, given the current regulatory climate.
After its New York debut, the X Gran Equator will be showcased at Genesis House in Manhattan until July. Although this specific model might not reach production, its design elements, like the split tailgate and roof rails, are expected to influence future Genesis SUVs. This concept represents a bold step forward, setting its sights on luxury competitors like Range Rover.
The Genesis X Gran Equator concept car teases a sleek, innovative design that leans towards simplicity while retaining luxury cues. With striking aesthetics and a minimalist interior, it hints at future Genesis SUVs, aiming to rival high-end off-roaders. Whether this concept marks the beginning of a new era for Genesis remains to be seen, but its presence makes a bold statement in the luxury SUV landscape.
