Ram Rethinks Strategy: Premium Battery Drops from 1500 REV EV

The Electric Vehicle Market Shift
The EV industry is witnessing a shift as demand falls short of earlier projections. Several factors, such as a potential reduction in government EV subsidies and the profitability of traditional gas-powered trucks, are influencing these changes. Ram is adapting by canceling the planned large battery for its upcoming 1500 REV electric truck.

The Missing Powerhouse

- Original Promise: The 1500 REV was set to include a 229-kWh battery, boasting a 500-mile range.
- Projected Performance:
- 654 horsepower
- 620 lb-ft of torque
- 0–60 mph in 4.4 seconds
- Towing capacity of 14,000 pounds

Even without its largest battery option, the 1500 REV retains a robust 168-kWh battery, offering an impressive 350-mile range.

Supplier Update and Strategic Shift

- Communication Leak: A tip suggests an email directed suppliers to halt development on the 229-kWh components.
- Strategic Move: The focus has shifted to the 2025 Ram 1500 Ramcharger extended-range EV (EREV), now set to launch before the EV-only pickup.

Pricing Challenges Ahead

- Leadership Changes: With new leadership at Stellantis, the parent company, the pricing strategy remains in question.
- Market Positioning: Formerly high pricing without incentives might challenge Ram's competitive edge in the electric lineup.

Summary: Ram's decision to drop the ultra-long-range battery option for the 1500 REV reflects broader industry trends and shifting priorities. The focus now turns to pricing strategies under new leadership at Stellantis to secure a competitive foothold in the growing EV market.