Driving Hyundai Forward: The Rise of Jose Muñoz

image
Driving Hyundai Forward: The Rise of Jose Muñoz - Image for illustration purposes only
02-27-2025motortrend

A Storied Career

- Background: Jose Muñoz holds a Ph.D. in nuclear engineering and an executive MBA.
- Nissan Tenure: He spent 15 years at Nissan, nearly becoming CEO amid corporate shifts.
- Hyundai Leadership: Muñoz joined Hyundai in 2019 as COO and expanded his role to oversee global operations. He assumed the position of president and CEO in January 2025, succeeding Jaehoon Chang.

Hyundai’s Evolution

- Early History: Hyundai entered the U.S. market in 1986 with the Excel.
- Brand Transformation: Hyundai evolved from a budget brand to one associated with quality and innovation.
- Recent Achievements: The Genesis GV70 and Hyundai Ioniq 5 earned accolades as MotorTrend SUVs of the Year in 2022 and 2023, respectively.

Growing Success Under Muñoz

- Sales Growth: North American sales reached 836,802 units in 2024, while global sales totaled 7.23 million.
- New Initiatives:
- New Models: The Ioniq 9 EV leads the upcoming releases.
- U.S. Expansion: A $12.6 billion investment in Georgia includes state-of-the-art assembly and battery plants.
- EV Leadership: Hyundai ranked second in U.S. EV sales in 2024, despite lacking tax credits.

Future Ambitions

- Electric Vision: The goal is to introduce 21 EV models by 2030, aiming for 2 million annual sales.
- Hybrid Expansion: Plans to double the hybrid lineup to 14 models, with a significant increase in global and North American hybrid sales anticipated by 2028.
- Innovative Projects: These include ventures like flying taxis and varied propulsion systems.

Muñoz’s Broader Vision

- Mobility Integration: Overseeing Hyundai’s diverse transportation modes.
- Continued Growth: A focus on strengthening brand presence globally.
- Innovative Sales Approaches: Exploring new avenues like selling cars on Amazon.

Summary

Jose Muñoz has steered Hyundai towards impressive growth and innovation, reinforcing its status as a global leader in the automotive industry. With his strategic vision, Hyundai is set to expand its electric and hybrid lineup, while also pioneering new transportation technologies.

What Others Are Saying...

No comments yet