- Standard Look: The configurator presents a stunning green aesthetic reminiscent of the company's race cars.
- Interior Design: Black trim, forged carbon, and striking ‘Photon Lime’ stitching complete the luxurious feel.
During our visit to Aston Martin's headquarters in Gaydon, we joined designers to explore the numerous customization options available. The focus on upselling has intensified under new management, allowing buyers to efficiently add high-end features.
- Classic Choices: Bright yellows and reds dominate the Ferrari-like palette.
- Unique Twist: We discovered 'Magneto Bronze', essentially a luxurious brown. Surprisingly, the Valhalla pulls this off, especially with shiny gloss carbon detailing.
Imagine a modern, sleek environment with high-tech screens and a variety of material samples. Although Gaydon lacks the flair of other automotive factories, the experience is unmatched for the 999 prospective Valhalla owners.
- Limited Options: Buyers can choose between standard aluminum or lighter magnesium wheels.
- Color Choices: Eye-catching gold brake calipers make a bold statement, especially with a brown exterior.
- Duotone Options: Leather and Alcantara trims allow for vibrant interiors with contrasting stitching.
- Material Trends: Chopped carbon is becoming popular, though it's a personal choice.
The Valhalla aims to attract a new generation of Aston Martin buyers, with 50% of customers being new to the brand. Deliveries are projected for 2025, but with such vibrant customization options, it's hard to predict that any two Valhallas will look alike—even if our own version is surprisingly brown.
In styling the bespoke Aston Martin Valhalla, features like color choices and intriguing materials define the customer experience. The configurator empowers new owners to express their individuality, making each vehicle a unique embodiment of luxury.
