- Character Selection: The ad features a Caucasian American father and son. Considering that the Geely Emgrand has never been marketed in the U.S., this choice is perplexing. Additionally, the inclusion of U.S.-specific elements, like navigation instructions referencing Interstate 5, adds to the inconsistency.
- Quality Concerns: Despite constant improvements in AI technology, the visuals appear dated, reminiscent of earlier AI attempts.
- Animated Oddities:
- Characters occasionally speak with Chinese accents that clash with their profiles.
- Peculiar details in the ad include a mysteriously enlarging wheel and a father figure aging suspiciously from 2009 to 2025.
The storyline, although awkward, carries a heartwarming essence celebrating fathers. Oddities such as a dangling card from the rear-view mirror and a symbolic rusty wrench add to the ad's idiosyncrasies.
Despite its cringe-worthiness, the ad captivates viewers with its unique narrative. Geely's attempt to pay tribute to fathers is commendable, even if the execution missed the mark. Future efforts might benefit from further AI refinements.
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Summary: Geely's AI-generated advertisement for the Emgrand certainly turns heads, for better or worse. With quirky character choices and peculiar animation quality, the ad leaves viewers with more questions than answers. Despite its flaws, the ad's heartfelt message celebrating fathers shines through.
