Audi has recently sold a notable minority stake in its F1 team, sparking rumors about its takeover of Sauber. This decision aligns with its strategic entry into F1 as a full works team, a journey that began in 2022.
Since 2022, Audi has been focused on gradually acquiring Sauber, which was previously branded as Alfa Romeo. The plan is to hit the F1 grid in 2026, coinciding with the introduction of new regulations.
The path hasn't been without challenges. Audi recently replaced Andreas Seidl from his leadership role, while Oliver Hoffman was removed as Sauber's chairman. Former Ferrari boss Mattia Binotto is now leading Audi's F1 venture, with Gernot Döllner as CEO and Jonathan Wheatley from Red Bull as the new team principal.
Amid speculations that Audi might seek an exit to avoid potential pitfalls, the recent sale of a minority share to Qatar's sovereign wealth fund, QIA, seems to confirm their commitment. The investment enhances facilities at Neuberg and Hinwil, as confirmed by Döllner, showing confidence in Audi's effort.
As F1's popularity soars, team valuations are skyrocketing. Audi's move mirrors investments like Ryan Reynolds' in Alpine, though without the celebrity influence. With the sport booming, Audi might be sitting on a goldmine until a monumental offer emerges.
Audi has sold a minority share in its F1 team to Qatar's QIA, bringing in significant investment to support its F1 project. Amid leadership changes and speculations, this move underscores their commitment to making a mark in F1 by 2026.
