Last September, Hyundai and GM announced a collaboration to co-develop and co-produce vehicles. This partnership extends to:
- Internal combustion engines
- Hydrogen technologies
- Electric vehicles
The deal might also streamline the sourcing of raw materials like battery components and steel, leveraging Hyundai's vertically integrated supply chain.
The potential for the Staria's U.S. arrival gained momentum during a recent conference call. Hyundai CFO Lee Seung Jo revealed plans to:
- Consider re-badging Hyundai's commercial EVs for GM
- Venture into the North American commercial vehicle market
- Hyundai Staria & Kia PBV Electric Vans: These vehicles are strong candidates for U.S. distribution. The Kia PBV series is on track for U.S. sales as early as late this year.
- Strategic Benefits: A GM alliance might enhance the U.S.-specific content of these vehicles, aligning with shifting American automotive policies.
Introducing the sleek Staria, alongside EV models like the Kia PBV, could fill a niche between GM's sprawling, slower-selling BrightDrop and the outdated Chevrolet Express and GMC Savana vans. These additions could modernize GM’s commercial lineup.
Summary: Hyundai's chic Staria van, along with Kia's innovative EVs, might debut in the U.S. market through a strategic partnership with GM. This collaboration promises exciting developments for both companies, potentially revolutionizing GM's commercial vehicle offerings.
