Volvo enjoyed a successful 2024, achieving record sales of over 763,000 vehicles globally—an 8% increase. However, 2025 brings new challenges as they prepare to launch the ES90, an electrified sedan designed to compete directly with the Tesla Model S.
Upcoming Volvo Models
Key Launches
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EX30 Cross Country: A rugged version of the compact EX30 electric SUV debuts next week.
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ES90 Electric Sedan: This model aims to rival the Tesla Model S, leveraging the SPA2 platform already seen in the EX90 SUV.
Refreshing Current Models
While specific model updates remain undisclosed, expectations include:
- Potential refreshes for the
XC60 SUV and the
S90 sedan, aligning them with newer designs like the ES90.
ES90 vs. Tesla Model S
Specifications and Expectations
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Battery and Range: Anticipating a 111 kWh battery enabling over 300 miles of EPA-rated range.
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Power Output: Expected to offer around 500 horsepower compared to the Tesla's 670 hp in standard trim and over 1,000 hp in Plaid mode.
Pricing
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Estimated Cost: The ES90 is likely to fall between $80,000 and $100,000, similar to the Tesla Model S range.
Future Outlook for Volvo
Beyond the ES90 and EX30, Volvo plans to introduce a new plug-in hybrid electric vehicle (PHEV) in China and has pivoted from an earlier commitment to fully electrify by 2030, opting to maintain gasoline models longer. Nonetheless, their electrified lineup accounted for 54% of sales in 2024, indicating robust market positioning.
Looking Ahead
- Launch of the
EX60 electric SUV prototype testing in 2025.
- Potential for new PHEV and electric models, along with mild hybrids in the future.
Summary
Volvo is set to elevate its presence in the electric vehicle market with the launch of the ES90, a new competitor to the Tesla Model S. With innovative designs and strategic updates to existing models, Volvo aims to maintain its growth trajectory while adapting to evolving consumer preferences.
