Upon his return, Kuniskis now reports to Antonio Filosa, who oversees Stellantis' North and South American regions. Both Filosa and Stellantis Chairman John Elkann are actively involved in steering the organization during this period of transition.
Kuniskis stepped into retirement in May 2024, concluding a 32-year career filled with numerous responsibilities. During his short "vacation," he enjoyed personal time in northern Michigan, a sharp contrast to his busy professional life. Even while on break, he stayed connected, as former colleagues sought his insights on industry challenges.
As discussions with key figures, including Elkann, progressed, Kuniskis faced the decision to return to work. Encouraged by his wife, despite her skepticism about work-life balance, Kuniskis ultimately accepted the offer. Her understanding of his passion for the automotive sector played a crucial role in his decision.
Kuniskis highlights his strong interest in staying close to the product, which he finds essential. His connection to Ram's lineup, coupled with declining sales—down 19% to 439,000 trucks in 2024—requires his immediate focus and expertise.
With Jeep experiencing a 9% sales drop and struggles across other Stellantis brands, Kuniskis recognizes the need to boost performance. Despite only Fiat showing positive sales growth with its 500e, Kuniskis remains optimistic about turning things around.
Tim Kuniskis' return to Stellantis as CEO of the Ram brand marks a focus on product revitalization and addressing declining sales. Armed with extensive automotive experience, he is well-equipped to tackle the challenges of 2024.
