Cooper Ericksen, Senior Vice President of Toyota Motor North America, confirms that a successor is planned. However, there will be a gap between the current Supra and its follow-up. “The question is how big will that gap be,” says Ericksen. He assures enthusiasts that the wait will be much shorter than last time. The exact timing depends on decisions from Toyota Motor Corporation in Japan, including whether to partner with BMW again.
David Christ, General Manager of Toyota Motor North America, expressed eagerness about a new model, although official plans remain under wraps. Christ mentioned his limitations in the decision-making process, highlighting both enthusiasm and uncertainty.
Ericksen notes that numerous priorities pull Toyota in various directions. The new 2026 RAV4 alone demands significant resources, thanks to its fresh electrical system, multimedia advances, and safety features. These innovations are gradually expanding across Toyota and Lexus's vast lineup of 35 models in the U.S.
The Supra’s future resembles either remodeling an old house or building a new one entirely. The current Supra has reached a point where major updates, due to regulatory and financial factors, are impractical; thus, a fresh start is warranted. The ambition to create a new Supra persists, albeit without a clear timeline.
While the Toyota Supra is temporarily stepping away, fans can expect a quicker return than in past decades. With high hopes for the next-generation model, Toyota continues balancing its immediate priorities with this anticipated comeback. Enthusiasts should stay tuned for the refreshingly new chapter in the Supra's legendary narrative.
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