Before the F1 Abu Dhabi Grand Prix, Genesis unveiled its Magma Racing team, drawing on the expertise of Hyundai Motorsport. Their weapon of choice? The Genesis GMR-001 Hypercar, destined for competition in both the WEC and IMSA by 2027. Drivers André Lotterer and Luis 'Pipo' Derani will debut two cars in the WEC in 2026 and field an LMP2 team in the 2025 European Le Mans Series.
This move introduces the Magma performance sub-brand, promising high-performance luxury akin to BMW M and AMG. Upcoming models include the GV60 Magma and a Middle East-exclusive G80 Magma Special. The brand aims to enhance its recent entry into the luxury market by increasing awareness through racing.
Genesis plans to elevate its profile by competing on the world's toughest tracks, linking its racing prowess to street models. The LMDh class will test Genesis' boundaries, aligning with the brand’s values of audacity and progressiveness. Racing is considered the next step in its evolution.
The GMR-001 Hypercar epitomizes athletic elegance with Genesis’ signature horizontal lights and a parabolic line for enhanced aerodynamics. Developed in Europe, it marks a new chapter in Genesis' journey into performance vehicles.
A new team logo, inspired by the Korean word for magma, underscores the brand's identity. Hyundai Motorsport president Cyril Abiteboul leads the team, leveraging Hyundai's racing success to guide Genesis' emerging program.
Drivers Lotterer and Derani will begin simulator sessions for the 2026 LMDh debut. Lotterer brings championship-winning experience, while Derani is eager to shape a new project. The team will participate in the 2025 ELMS with promising talent, based at Circuit Paul Ricard in France.
Genesis is set to electrify the racing world with its new Magma Racing team. The debut of the GMR-001 Hypercar and the Magma sub-brand signifies a bold leap into high-performance luxury. Racing plans—including competing in the WEC and IMSA championships—aim to merge the thrill of motorsport with luxury innovation, enhancing global brand visibility.
