According to Cooper Ericksen, Toyota's Senior VP of Product Planning and Strategy for North America, the company is actively working on a project that could see the Celica name revived. Prototypes have already been shown to dealers, and test mules are trialing powertrains on the streets. We might see an official announcement in Japan before a North American release.
David Christ, GM of Toyota's U.S. division, acknowledges the significance of the Celica's legacy:
- A well-known history of excitement and performance in the U.S.
- The potential for more fun-to-drive offerings from Toyota
Toyota is considering various powertrain choices for the new Celica:
- Internal Combustion Engine (ICE): Could retain the traditional performance charm.
- Electrification: To compete with Honda's hybrid Prelude, there could be an electric component, though a lightweight ICE model is also a possibility.
Ericksen admits there are uncertainties in the timeline due to its global development status. However, he remains optimistic about the Celica's future, as the brand shifts towards sportier models, as evidenced by:
- The dynamic enhancement of the mainstream Camry
- The introduction of high-performance models like the GR Corolla and continued support for the GR86
- Hints of a next-gen Supra
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In summary, Toyota is actively exploring the revival of the Celica, a move that could inject fresh excitement into its lineup, with potential for both traditional and innovative powertrains. The Celica's comeback could mark a new milestone in Toyota’s journey towards sportier vehicles.
