Compact cars have recently faced challenges as the industry shifts towards larger, premium models. These smaller vehicles are often less profitable and have struggled as a result.
Despite these hurdles, Hyundai’s design chief, SangYup Lee, envisions a future for small cars. When asked by TopGear.com about their future, he shared his perspective: "Why are cars getting bigger? Because customers want more value for their money."
Lee pointed out that as cities expand and become more complex, the demand for small premium cars could rise. "Cities like London or New York are incredibly crowded," he observed. "Do we really need big cars to impress others in such environments?"
Lee emphasized the broader concept of mobility, which includes not just small cars but micro-mobility solutions. "It’s about discovering hidden needs," he noted, highlighting that Hyundai aims to address a wide range of mobility options.
Though uncertain, the future could see a resurgence of small cars tailored to urban living and evolving mobility needs. As cities grow, these compact vehicles may prove essential.
Summary: Despite the challenges faced by small cars amidst the industry's premium shift, Hyundai's design head sees potential for their resurgence as cities grow and mobility needs evolve.
