The $500,000 Sedan That's Turning Heads and Raising Eyebrows

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The $500,000 Sedan That's Turning Heads and Raising Eyebrows - Image for illustration purposes only
06-16-2025motortrend

A Unique Blend of Design Aesthetics

The Dacora prototype, inspired by Streamline Moderne, is an extraordinary blend of Chrysler Airflow and classic Chris-Craft speedboat influences. This fusion results in a striking vehicle featuring metal-straked wood on the hood and the signature "Darrin dip" on the doors. Though reminiscent of the 1970s Stutz Blackhawk, the Dacora presents a unique and tasteful aesthetic.

Inside, the car offers a wood-dominated dashboard adorned with two-tone leather and analog-style gauges. Digital screens are subtly concealed under wood veneer, emerging only when powered. The interior prides itself on using wood, wool, and leather, completely avoiding plastic.

The Pinnacle of Customization

Dacora Motors elevates the bespoke car-building experience:

- Seating Configurations: Flexible arrangements for 3 to 6 passengers.
- Adjustable Floor: Customizes the driver's seating position.
- Modular Console Options:
- The Larder: Snack fridge
- The Executive: Folding desk setup
- The Barista: Espresso machine
- The Botanist: Bonsai in a glass dome
- The Humidor: Cigar storage
- The Virtuoso: Portable record player

Dacora offers extensive interior customization. Notably, buyers can use personal wood sources for trims, making it a sentimental investment. Additional options include ambient scenting and halotherapy. The car's design supports easy seat reupholstering, with plans for biannual material updates.

Founded by MIT engineers Kristie and Eric D’Ambrosio-Correll, Dacora hand-builds these vehicles in New York's Hudson area, providing a unique factory-meets-club experience for owners.

Powertrain and Production Plans

While Dacora opts not to engineer its powertrain, it likely taps into GM's Ultium platform, targeting 800 horsepower, a 4-second 0-60 sprint, and 400 miles of range. A hybrid variant caters to electric-transition skeptics.

With an ambitious production target, initial deliveries are expected by late 2028. Dacora has already secured over 75 deposits, aiming to scale from 50 cars in its first year to 5,000 annually by the mid-2030s. The high-end strategy mirrors British luxury without sacrificing American automotive innovation.

Conclusion

Dacora Motors' ambitious entry into the luxury car sector evokes a mix of nostalgia and innovation. Its bold design and bespoke options set it apart, promising a significant impact on the market if production hurdles are cleared. As the company moves forward, the balance of its classic allure with modern engineering remains central to its potential success.

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