Hyundai and Amazon have teamed up, as unveiled at CES, to sell cars directly through Amazon Autos. This online venture allows buyers to:
- Choose models and trims
- Evaluate trade-ins
- Secure financing options
This shift caters to those who prefer purchasing from home or via smartphone, bypassing dealership visits. Hyundai's strategy ensures:
- Access to all Hyundai cars and SUVs
- Financing and trade-in options handled online
- Pick-up scheduled at participating dealers
Hyundai's online sales are accessible in 54 markets, covering 71% of Hyundai's sales volume. This initiative promises:
- Increased dealer visibility
- Enhanced customer convenience
Plans are underway to expand dealer participation and market reach.
Hyundai leads as the first automaker to utilize Amazon's platform, with more brands anticipated to join. The initiative was first announced in December 2023, with full transaction capabilities available by December 10, 2024.
The process, demonstrated at CES, involves:
1. Model and trim selection
2. Trade-in evaluation
3. Financing through Hyundai Capital America
The simulation showcased a trade-in scenario, ensuring clear, upfront pricing with no unexpected dealership surprises.
José Muñoz, CEO of Hyundai Motor Company, emphasized the customer-focused nature of this collaboration with Amazon, highlighting:
- The ease of discovering and purchasing a Hyundai model
- The partnership as a significant step towards modern automotive retail
However, details on Amazon's refund policy remain unspecified.
In summary, Hyundai's collaboration with Amazon heralds a transformative approach to car buying, making it convenient and straightforward for consumers to purchase a vehicle from the comfort of their home.
