Recaro's Revival: Proma Group Spearheads a Fresh Start

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Recaro's Revival: Proma Group Spearheads a Fresh Start - Image for illustration purposes only
12-05-2024caranddriver

A New Chapter for Recaro

Recaro Automotive, the legendary seat manufacturer that recently filed for bankruptcy, has been given a new lease on life by Proma Group, an Italian auto parts supplier.

Proma's Strategic Move

Proma Group's decision to take control of Recaro not only saves this historic brand but also ensures manufacturing continuity and job security for its essential employees. The planned relaunch in Europe is set for January, with Original Equipment Manufacturing (OEM) production moving to Italy. Importantly, operations in North America and Japan will remain unchanged.

Transition and Future Outlook

Luca Pino, Proma's CEO, has expressed excitement about enhancing premium seating with innovative automotive solutions. This investment strategically positions Recaro for a strong comeback.

From Uncertainty to Opportunity

Recaro's future was shrouded in uncertainty until this critical investment. In September, news emerged about production halts linked to Recaro's ties with Ineos, affecting models like the Grenadier SUV. Although this issue has been resolved, it underscored Recaro's need for stability, now achieved with Proma's intervention.

"Car and Driver" reached out to Recaro for insights on this investment, but no response was available at the time of publication.

  

Summary: Recaro Automotive, once on the brink of bankruptcy, is now set for a European relaunch thanks to Proma Group's strategic investment. This move refocuses the acclaimed seat maker's operations while safeguarding jobs and ensuring stability.

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