This year, Tesla introduces the TeslaVision contest to celebrate the launch of the new Model Y across global markets. Dubbed the Juniper version, the new Model Y boasts hardware upgrades, a redesigned interior, and distinctive headlights. It's open to all Tesla fans and owners who can submit a 90-second video showing how Tesla adds value to their lives. The videos should be uploaded to YouTube, tagged on social media, and submitted on Tesla’s website.
- Grand Prize: A new Tesla Model Y
- Runners-Up: A private tour of Tesla’s Gigafactory in Austin, Texas
Tesla, known for its dominant position in the EV market, finds itself in a unique situation, offering a popular model as a contest prize. This move comes as the company faces scrutiny over CEO Elon Musk's controversial actions and increased competition from other automakers.
- Freedom: Other EV brands now share Tesla's once-exclusive Supercharger network.
- Safety: The current Model Y no longer holds the prestigious IIHS safety award.
- Driving Fun: Rivals offer better chassis and handling despite Tesla’s rapid acceleration.
- Convenience: User frustrations include issues with door handles and connectivity problems with the key app.
Despite these hurdles, Tesla encourages loyal fans to still partake in the contest.
For Tesla superfans, this is a chance to highlight the brand’s merits and potentially win a new Model Y. Entries close on July 17, 2025, or once 10,000 videos are received.
Tesla’s venture to revive consumer excitement through the TeslaVision contest offers an insightful look into its current market challenges and opportunities. Despite valid criticisms, the allure of winning a Model Y could inspire fans to express their enduring passion.
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