Michael Schiebe's Vision
As the leader of AMG, Maybach, and the G-Class, Schiebe balances tradition and transformation. Since assuming his role in 2023, he has been pivotal in enhancing AMG's product lineup. According to Schiebe, the focus on combustion engines continues, while a major push towards high-performance EVs is underway, aligning AMG’s vehicles with the brand's core identity.
Performance-Driven Differentiation
- Schiebe emphasizes performance and emotion as the heart of AMG's identity.
- AMG EVs are designed to maintain the brand's track-ready prowess, catering to enthusiasts who demand excellence on the racetrack, as seen in traditional models.
Revolutionary Architecture
Building on the Vision AMG concept, the new AMG.EA platform promises an electrifying future:
- Targets consistent racetrack performance, avoiding the pitfalls of current EVs.
- Focuses on fast charging and cutting-edge thermal management.
Upcoming Models
- A dynamic four-door fastback and a full-size SUV are the first to debut on the platform.
- Incorporates advanced axial flux motors from Yasa Ltd., enhancing power density and efficiency.
Tech Transition Challenges
Schiebe acknowledges customer hesitation towards the hybrid C63's technology:
- Focus remains on refining communication and aligning future models with customer expectations.
- A commitment to a versatile range of powertrains to meet diverse preferences.
Distinctive and Expressive Design
AMG continues to carve its niche by amplifying uniqueness in design, with Schiebe noting:
- Enhanced visual differentiation in future models.
- Large portfolio expansion in the next few years, with diverse releases across different powertrains.
Small-Series Specialization
Innovation extends to limited series vehicles:
- More exclusive models bridging the gap between the AMG One hypercar and the AMG GT Black Series.
- Commitment to distinct, performance-oriented vehicles catering to specialized tastes.
Under Michael Schiebe’s guidance, Mercedes-AMG navigates a thrilling hybrid path, honoring combustion heritage while racing towards electrification. Expect transformative models leveraging the AMG.EA platform, distinctive designs, and an expanded portfolio to redefine high-performance luxury.
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