Tesla introduced the Cybertruck with a starting price of $82,235 for the dual-motor version, which includes a $7,500 federal tax incentive, effective in 2025. In an effort to boost sales, Tesla is offering incentives like free charging and Supervised Full Self-Driving for a limited period.
* Foundation Series Model:
- Initially aimed at early adopters with high pricing.
- Now priced at $102,235, including fees.
* Non-Foundation Model:
- Released at $82,235.
- Additional offers include free charging under certain conditions and three months of Supervised FSD.
The single-motor Cybertruck, initially announced with a starting price of $39,900, remains unavailable. Despite earlier promises, it has vanished from Tesla's website, leaving potential buyers waiting for a more affordable option.
Tesla's strategy has been to release higher-priced models first, with more affordable options introduced gradually over years.
- Tesla combined Model 3 and Model Y production, reporting 471,930 units in Q4 2024.
- Other models, including the Cybertruck, totaled 23,640 units, suggesting around 7,880 Cybertrucks were delivered in late 2024.
The EV truck market is experiencing contraction, as evidenced by Ford's reduced F-150 Lightning production and GM's slow Hummer EV output. This potential market downsizing for electric trucks presents a challenge for Tesla.
Tesla still aims to attract buyers waiting for less expensive Cybertrucks. However, if delays continue, the single-motor model could coincide with a robust used market for dual-motor variants. Whether this strategy will sustain interest in the model remains uncertain, especially with long-promised models still absent from dealerships.
As the Tesla Cybertruck faces sluggish demand, Tesla is relying heavily on incentives and tax benefits to spark interest. However, delays in introducing the promised single-motor version, coupled with market saturation, raise questions about the future popularity of Tesla's ambitious electric pickup.
