Discover Jaguar’s Bold New EV Concept

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Discover Jaguar’s Bold New EV Concept - Image for illustration purposes only
11-21-2024autoweek

Unveiling a Vision

Jaguar has recently excited car enthusiasts with a teaser of its Design Vision Concept, which will be unveiled on December 2 in Miami. This concept symbolizes a significant move towards Jaguar's future in all-electric vehicles.

A Glimpse of Innovation

The teaser image highlights the rear driver-side quarter-panel, set against a soft rose backdrop. Key design features include a streamlined greenhouse and a sloping roofline, culminating in 14 horizontal slats—creating a rear-end grille aesthetic.

Future-Focused Transition

As Jaguar approaches the full reveal, this design paves the way for a next-gen all-electric four-door GT, expected to debut in 2026. This shift is part of Jaguar's broader strategy, which includes phasing out its internal combustion line, except for the F-Pace SUV until 2025.

Embracing Exuberant Modernism

Jaguar's electrification push involves a comprehensive rebranding effort—featuring new logos and a cutting-edge concept car debuting at Miami Art Week. This initiative embodies their new design ethos, called "Exuberant Modernism."

Design Details

The showcased rendering reveals:

- Wide hips and large rear tires
- Narrow greenhouse
- Coupe-like roofline tapering to the rear

The Striking Detail

Central to the design is the "strikethrough"—brushed-aluminum slats accented with black bars, delivering a bold linear dynamic. This element, along with vibrant hues of yellow, red, and blue, was introduced to journalists last week in the UK.

Additional Design Elements

1. Reimagined "Leaper" icon: A fresh take on the iconic pouncing cat symbol.
2. New brand signature: Featuring a bespoke font exclusively for Jaguar.

Summary

Jaguar’s Design Vision Concept offers a glimpse into a bold electric future, merging refined aesthetics with its fresh "Exuberant Modernism" philosophy. As Jaguar phases out conventional engines, it reinvigorates its identity with innovative design elements and strategic electrification.

This electrifying transformation not only propels Jaguar into the EV era but also reinvents its brand image for the modern age.

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