Chrysler's Comeback: Revving Forward with Innovation

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Chrysler's Comeback: Revving Forward with Innovation - Image for illustration purposes only
11-25-2024motortrend
Chrysler isn't ready to wave the checkered flag just yet. CEO Chris Feuell assures you that the brand is steadfastly accelerating toward an electric future, with firm support from Stellantis CEO Carlos Tavares and the company board.

Holding Strong in a Competitive Arena

Despite Stellantis facing challenges with declining revenues and profits, Chrysler remains successful due to the Pacifica minivan. Leading its segment, the Pacifica stands firm, consistently outshining competitors in recent tests.

Enhancing the Pacifica Experience

Introducing the 2025 Chrysler Pacifica FAV Edition

Continuing to elevate its flagship model, Chrysler is launching the 2025 Pacifica FAV Edition. Designed to captivate outdoor enthusiasts, it features a Thule rooftop cargo carrier, 18-inch black wheels, and all-weather mats. Launching in early 2025, it promises a fresh new look inspired by the Halcyon concept.

Driving into the Electric Era

Launch of Chrysler's First EV

Chrysler's journey into electrification begins in early 2026 with a new two-row crossover SUV. Moving beyond past concepts, this vehicle will be built on the flexible STLA Large platform, accommodating various powertrains while moving away from traditional alphanumeric naming.

Expanding the Electric Fleet

The road ahead includes unveiling a new EV each year, featuring a three-row SUV and an electric version of the Pacifica, maintaining its well-regarded name. This strategic expansion underscores Chrysler's commitment to diversifying its EV offerings by the end of the decade.

Summary

Chrysler is charging ahead with confidence, buoyed by Stellantis' support and a clear plan to electrify its lineup. With exciting updates to the Pacifica and a suite of EVs on the horizon, Chrysler is poised for a dynamic revival.

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