- Launch Timeline: Scheduled to debut with the Neue Klasse BMWs by late 2025.
- Integration: Combines a panoramic windshield display with a touch-based media controller.
- Technology Foundation: Built on the Android Open Source Project, supporting both Apple CarPlay and Android Auto.
- Windscreen Projection: Offers a wide, customizable screen that replaces conventional instrument clusters.
- Touch and Voice: Primarily uses a touchscreen, steering wheel, and voice controls instead of the traditional iDrive dial.
- 3D Head-Up Display: Available for an additional fee; enhances navigation by integrating reality with live projections.
- Widgets and Apps: Users can customize the screen with drag-and-drop widgets and downloadable apps.
- Personalization: Allows for personal image uploads on the control screen.
- Haptic Feedback: Features multifunction haptic controls that illuminate available functionalities.
- Adaptive Learning Curve: While removing physical buttons might challenge traditional users, the system's design aims to ease the transition.
BMW is entering the competition of in-car display technology with a unique approach, utilizing projection technology to offer a versatile and futuristic driving experience. This new system will be included in future BMW models, with its public debut expected in the latter half of 2025 with the Neue Klasse range.
BMW is redefining in-car interaction by transforming the windshield into an advanced information screen. By combining intuitive controls with customizable projections, BMW is taking a bold step forward in vehicle technology, poised to change how drivers engage with their cars.
