Audi plans to close its Brussels, Belgium factory in February 2025, according to Reuters. This facility currently produces the Audi Q8 e-tron and its Sportback variant.
- 2019: Launched as the e-tron.
- 2024: Refreshed with the Q8 moniker.
- 2025: Production expected to end on February 28.
Audi has confirmed that while 2024 Q8 e-tron models will still be available in the U.S., a small batch of 2025 units might be produced as plans are finalized.
The Q8 e-tron is known for its style and comfort, but it struggles against newer rivals in the luxury EV market. Competitors offering more range, like the BMW iX (324 miles) and Rivian R1S (410 miles), make the Q8 e-tron’s 285 to 300-mile range feel outdated.
- BMW iX: 324 miles, distinctive design.
- Rivian R1S: 410 miles, outdoors-focused.
- Tesla Model X: 335 miles.
Despite its recent refresh, the Q8 e-tron’s journey may soon be coming to an end. Audi’s plans for a successor remain unclear as they reevaluate their strategy, considering a mix of electric and gas vehicles beyond 2033. The next-generation gas-powered Q7 might become Audi’s key player in this segment.
Audi’s Q8 e-tron faces discontinuation as its Brussels plant prepares to close in early 2025. Despite a recent update, its competitive edge has diminished against other luxury EVs with greater range. Audi’s future electric SUV strategy remains uncertain, with potential shifts in their lineup and energy plans.
