Since Ferdinand 'Ferdi' Porsche revived the event in 2019 at Zell am See, it has been generating online buzz every January. Historic Porsche prototypes mix with unique and culturally significant cars in an exciting display of oversteer-driven skill.
This isn't your ordinary car exhibition. Forget well-manicured lawns and slick marketing. The F.A.T. Ice Race combines the spirited essence of car culture with après-ski vibes, bringing together Olympic athletes, race drivers, and fashion icons, all amidst a backdrop of Austrian lager and brisk -10°C air.
- Youthful Appeal: Modern, TikTok-friendly promotions.
- Vibrant Merch: Streetwear-inspired fashion in neon colors.
- Inclusive Atmosphere: A rare blend of history and unfettered fun.
"We always wanted to do something for the next generation," says Ferdinand Porsche. "Our motto this year was 'Fun over Speed.'"
After years of warm, ice-challenging events, the 2024 race enjoyed cold, crisp weather that kept the track firm. From vintage aircraft overhead to car debuts on a frozen lake and late-night hangar raves, the scene was truly unique.
- Star Drivers: Timo Bernhard, Richard Lietz, and Jutta Kleinschmidt.
- Diverse Grid: Historic Porsche Type 64s, WRC icons, Paris-Dakar behemoths, a 911 GT3 Rallye, and even a Fiat 500L rallycross.
The race felt like a dream where motorsport legends and fashion moguls celebrated together.
The I.C.E. Race is a curious mix of elegance and chaos, grassroots spirit, and dazzling glamour. If you haven’t attended, you should. Bring friends—even those indifferent to cars—and dive into this cold yet thrilling extravaganza. At the very least, watch it unfold on your social media feed.
Photography Credit: Malte Dressel/Huckleberry Mountain/Rowan Horncastle
The F.A.T. Ice Race 2024 is not just a race but a celebration of car culture at its most adventurous. From thrilling vehicles to an alluring atmosphere, it offers an unmissable experience for both car enthusiasts and newcomers alike.
