Nissan brand ambassador Hiroshi Tamura suggests that the next Nissan GT-R might incorporate hybrid technology. Though it may take some time, possibly a decade, for this iconic vehicle to debut, the anticipation and speculation surrounding its future are already brewing.
Tamura, a former GT-R product planner, proposes that full electrification may not be on the horizon for the upcoming GT-R. He emphasizes:
- Customer Opinions Matter: Nissan intends to listen to what enthusiasts want. If a fully electric GT-R isn't desired, it won’t be developed.
- Hybrid Possibility: If fans are open to a hybrid model, Nissan might consider it.
Although Tamura has had significant influence with the R35 GT-R, he is currently not involved in the decision-making process, which is led by CEO Ivan Espinosa.
Reflecting on the GT-R’s history, Tamura highlights its transformative journey:
- From Skylines to GT-Rs: Starting with straight-six engines in the 1969 Skyline GT-R to the powerful V6 in the now-retired R35.
- Overcoming Criticism: The initial skepticism towards the R35's V6 was eventually overshadowed by its ability to redefine excitement and innovation.
The future GT-R should not be limited by its choice of powertrain:
- Prioritizing Emotion Over Technology: The focus remains on the driving experience and the happiness it provides, rather than solely its technical specifications.
- Creating Trends: By embracing the unexpected, the next GT-R aims to lead with innovation and emotional impact.
Nissan faces significant challenges, including major job cuts and a pause in development post-2026. Yet, the GT-R remains an integral part of the brand’s identity.
- Spiritual Connection: Tamura perceives the GT-R as more than just a car; it represents power controlled by technology, similar to the legendary Gundam, where the driver is the commander.
The GT-R's future may lie in hybrid technology, drawing from both past insights and forward-thinking strategies. Despite challenges, Nissan's commitment to innovation and customer experience continues to drive this iconic model forward. The GT-R’s legacy as a symbol of power and emotional connection will hopefully inspire its next iteration to captivate and thrill.