In an unexpected move, Rivian has partnered with Erewhon, the high-end Los Angeles grocery store, to offer a $14 pint of juice dubbed Electric Adventure. Unlike Chevrolet’s blue Electric Juice, which you could score just by sharing your email, Rivian’s version comes with a price tag. Let’s see if it justifies the splurge.
Erewhon is renowned for its lavishly priced items, like the $19 strawberry or the $39 sea moss gel, making it an ideal partner for Rivian’s upscale clientele. With selections that have Porsche-caliber greens and runway-worthy price tags, shopping here is anything but ordinary.
- Appearance: Bright, akin to fresh-squeezed orange juice.
- Nose: A blend of tangerine, blood orange, and spicy ginger.
- Taste: Dominated by ginger with a slight citrus undertone.
- Finish: Sweet, refreshing, with a spicy kick.
- Rating: 3.25/4. A distinct experience; possibly worth the price with a mix.
- Appearance: Unnaturally similar to grapefruit juice served in German hotels.
- Nose: Faint notes of pineapple and raspberry.
- Taste: Reminiscent of diluted pineapple juice.
- Finish: Sweet with a subtle sharpness.
- Rating: 1.5/4. Bland and not worth the cost.
- Appearance: Thick and green, similar to lawn clippings.
- Nose: Green apples take precedence over kale.
- Taste: Predominantly celery with a touch of apple.
- Finish: Bright and mildly sweet.
- Rating: 2.5/4. Surprisingly pleasant for a green juice.
Rivian’s collaboration with Erewhon remains somewhat enigmatic, but it marries the interests of luxury car enthusiasts with Erewhon's affluent shoppers who enjoy exclusive, premium products. Although not featured on their websites, Rivian hints at its availability on Instagram.
In conclusion, the Electric Adventure juice stands out in this extravagant taste test, providing a tantalizingly spicy yet refreshing experience. It's an inventive concoction that brings a touch of novelty to your palate—for a price. Will it become a $14 regular in your fridge? Probably not, but it’s an adventure worth exploring.
Summary: Rivian’s partnership with Erewhon delivers Electric Adventure, a $14 juice that combines bold ginger and citrus flavors. Despite its bold price point, this distinctive beverage embodies the whimsy of luxury, offering a unique indulgence for those seeking something out of the ordinary.
