- Launch: June
- Initial Offerings: 10 distinctive cars
- Price Point: Starting at $1.25
- Mainline and Premium Lines
- SF90 Stradale RC
- Hot Wheels x Ferrari Heritage Set:
- A limited edition featuring:
- The original 1969 Ferrari 312P prototype
- The Le Mans-winning 499P Modificata
- Special silver-plated paint process
- Price: $100 (available via Mattel Creations)
Ferrari's previous 44-year partnership with Hot Wheels began in 1970. After a decade of hiatus, this collaboration has been revived following years of development, with potential expansions into gaming and events expected by 2026.
Roberto Stanichi, Hot Wheels' executive vice president, highlighted the challenges in rekindling the partnership, navigating extensive logistics to align both companies.
Hot Wheels has curated a blend of vintage and modern Ferrari models, ensuring that fan favorites from all eras are represented. The design process is intricate—every car’s unique features are meticulously replicated in 1:64 scale, taking into account not only aesthetics but also playability.
The team, led by Ted Wu, dedicates significant effort to ensure that each model can withstand rigorous play while maintaining authentic design details.
With a collection that beautifully combines nostalgia and modern design, the Ferrari Hot Wheels revival is set to delight both collectors and young fans alike. Be sure to keep an eye out for these exciting new releases starting in June!
