Revived Glory: The Electric Acura RSX Performance SUV

Acura has announced the return of the RSX nameplate, ushering in a new era for its electric vehicle lineup. The reimagined RSX, paying homage to its coupe heritage, is set to become the brand's flagship homegrown EV in North America, with production scheduled for later this year.

The New Acura RSX

- Design & Architecture
- Completely developed by Honda on an original platform.
- Features a fastback design, evoking its sporty coupe predecessor.
- Smaller and distinct from the previous ZDX, which was designed with GM's Ultium platform.

- Production
- The RSX will be the first EV produced at Honda's newly revamped Ohio EV Hub.
- This hub aims to integrate both electric and traditional combustion engine manufacturing.

- Future Prospects
- The platform will also support Honda’s upcoming 0 Series, including luxury and SUV models expected to launch in 2026.

Acura’s Evolution: Integra and ADX

Acura is rejuvenating its lineup with models like the Integra and the new ADX:

- Integra
- A hatchback model for North America, filling the gap left by the discontinued ILX.
- Scheduled upgrades for 2025, in line with the refreshed Civic.

- ADX
- A compact crossover launching this spring.
- Positioned as an entry-level luxury option within Acura's expanding portfolio.

Honda’s Hybrid Comeback: Prelude Returns

The iconic Prelude name is making a comeback as a sporty hybrid coupe set for a 2026 release:

- Features
- Utilizes the 2025 Civic hybrid powertrain.
- Part of Honda's strategy to reintroduce its classic trio—Prelude, Civic, and Accord—as hybrids.

- Upcoming Models
- Launches will include the midsize Passport and Passport TrailSport SUVs.
- 2025 enhancements for models like the CR-V and HR-V, including new TrailSport trims.

Honda Business Insights

American Honda is geared for growth, targeting increased hybrid and EV sales:

- Sales Performance
- Honda brand sales rose by 8.8% in 2024.
- Acura aims for double-digit growth in 2025.

- Hybrid and EV Trends
- Hybrids are a significant part of the sales mix for key models like CR-V and Accord.
- Honda's EV sales are currently below industry averages, suggesting potential for growth.

Summary

Acura's revival of the RSX name marks a strategic move to expand its electric offerings. As Honda continues to revitalize its lineup with hybrids and cutting-edge electric technology, it aims to sustain robust growth while honoring its rich legacy. With market demand leaning towards electrification, both Honda and Acura stand on the brink of exciting advancements in automotive innovation.