Being the CEO of a major automotive company is impressive. Leading two simultaneously is extraordinary. Randy Parker has taken on this challenge by becoming the CEO of both Hyundai Motor North America and Genesis North America.
Parker will oversee Hyundai's lineup—including models like the Tucson, Santa Fe, and Ioniq 9 three-row electric SUV—while also steering the luxury brand Genesis. This dual role means navigating the distinct dynamics of two essentially separate companies under the same umbrella.
Hyundai is no longer the brand it once was; it has evolved from its reputation for budget-friendly vehicles to establishing itself as a formidable player across various segments. The challenge now is for Parker to elevate Genesis to rival luxury legends like Mercedes-Benz and BMW.
Celebrated during MotorTrend's Black History Month, Parker shared his journey in becoming one of the first African American CEOs in the automotive industry, marking a historical milestone.
Summary: Randy Parker has embraced the ambitious role of leading both Hyundai and Genesis in North America. As Hyundai continues to redefine itself, Parker's task is to elevate Genesis into a true competitor in the luxury market—all while making history as one of the first African American automotive CEOs.
