For the 10th consecutive year, Ram trucks will tow the iconic floats at New York City's Macy’s Thanksgiving Day Parade. This year, 27 Ram pickups will guide 34 colorful floats through the streets, delivering joy to an estimated 44 million viewers—a perfect opportunity for Ram to showcase its potential to future truck buyers.
While the grand balloons capture our imaginations, it's the visually stunning floats that Ram trucks will maneuver down Central Park West to Macy’s Herald Square. Your turkey breakfast pairs well with this nationwide spectacle, live on NBC from 8:30 a.m. to noon, wrapping up just in time for the Lions-Bears game on CBS.
These trucks aren’t just there for the spectacle; they’re a key marketing tool for Ram. With Chris Feuell, Ram brand CEO of Stellantis, emphasizing the trucks' role in spreading joy, they're hoping these trucks will influence potential buyers watching from home.
Expect traditional heavy-duty power here: a Ram 5500 will display "Tom the Turkey," and a Ram 3500 will escort Santa, ushering in the Christmas buying season. Notably, three of these trucks—dedicated to Sesame Street, The Bronx Zoo, and Santa—will sport unique wraps to align with their float themes.
In addition to the stars on the street, 48 Stellantis vehicles will work behind the scenes, ensuring the massive logistics of the parade run smoothly. Among them, the Ram ProMaster will contribute its capabilities to the seamless execution of this annual affair.
Since 1953, NBC has brought the magic of Macy’s parade into living rooms across America. With ad slots fetching $900,000 for 30-second segments, NBC generates substantial profit from this event and is currently negotiating to extend their license fee arrangement with Macy’s. The parade, which started in 1924, stands as a resilient tradition, paused only during WWII.
Don't miss this vibrant parade on Thanksgiving morning. It's not just a herald of the holiday season but also a magnificent display of coordinated tradition and marketing savvy, led by Ram trucks.
Summary: Ram Trucks take center stage, towing iconic floats at Macy's Thanksgiving Day Parade, a powerful marketing moment reaching 44 million viewers. 27 Ram trucks guide 34 floats, broadcasting live on NBC, enhancing brand appeal amid this cherished tradition.
