- New Release: Polestar is launching the 7, a compact crossover targeting the lucrative European market sector.
- Core Principles: Maintaining a sporty and sustainable appeal.
- Development Focus: Designed in Europe using a new Geely platform, with unique Polestar steering, suspension, and design elements ensured.
- Cutting-Edge Features: Fast charging, an extensive range, and 800V electrics.
- Over-The-Air Updates: Comprehensive OTA capabilities beyond infotainment, a rare feature among European competitors.
- Design Direction: Led by Philipp Römers, focusing on highlighting performance without overstatement.
- Consistency with Culture: Maintaining minimalist aesthetics while addressing diverse international tastes.
- Launch Prioritization: Prioritizing the high-impact Polestar 7 over the niche 6 sports roadster.
- Current Developments: Following the Polestar 5, a Taycan rival in specs and prestige.
- Platform Standardization: Long-term transition of models (excluding the 6 and 7) to a unified platform for efficiency.
- Direct Sales: Transitioning from showroom displays to more traditional dealership sales to simplify the buying process.
- Dealer Alliances: Establishing partnerships with Volvo dealers for better customer reach and service continuity.
Polestar's new direction under CEO Michael Löscheller focuses on strategic model releases, enhanced technology, and a revised sales approach. By addressing both product offerings and customer experience, Polestar aims to transform from a brand with potential into a profitable leader in electric vehicles.
