Lego's Innovative Eco-Friendly Tyres Made from Old Fishing Nets

Did you know that Lego is the world’s largest tyre manufacturer? Producing over 300 million tiny rubber tyres each year, the company is now making a significant leap towards sustainability with its new tyre compound.

Recycled Materials Initiative

- New Tyre Composition: This innovative formula includes old fishing nets, ropes, and engine oil.
- Recycling Impact: Each tyre is made up of over one-third recycled materials, reducing the need for virgin fossil fuels.

What is rSEBS?

- Material Name: The new compound is called rSEBS (recycled styrene-ethylene-butylene-styrene).
- Application: It is currently being used in select Lego sets, with a complete rollout anticipated soon.

Commitment to Sustainability

- Annette Stube, Lego's sustainability leader, has emphasized the extensive development and testing involved in creating this new material.
- This initiative is part of a broader effort to enhance sustainability across all Lego products.

  

In summary, Lego is at the forefront of eco-innovation by integrating recycled materials into its tyre production, signifying a transformative step for both the toy and automotive industries.