Honda Gears Up for a Bold EV Comeback

Honda is making a significant move in the electric vehicle scene with its new 0 Series EVs. Featuring the 0 Saloon and the more conventional 0 SUV, both built on GM's Ultium platform, Honda aims to push boundaries.

The 0 Saloon: Honda's Statement Piece

- Design Philosophy: Inspired by a Lamborghini-esque shape, yet not a typical sports car, the 0 Saloon is bold and serves as a flagship model.
- Target Audience: Designed for customers seeking premium and tech-forward vehicles, it appeals to new buyer types beyond the traditional Honda crowd.

Level 3 Autonomous Tech: Visionary Future

- Autonomous Driving: Honda plans to be a pioneer in offering Level 3 autonomy across various driving conditions.
- Technology Insights: Utilizing lidar, radar, and cameras, Honda is collaborating with Helm.AI to enhance driver-assist features.

Accessibility Challenges

- Interior Design: The 0 Saloon's back seat poses ingress/egress challenges, though it offers generous legroom. The 0 SUV provides a more conventional experience.

ASIMO OS: The Heart of Honda's Innovation

- New Operating System: The ASIMO OS integrates the vehicle's systems, allowing for seamless over-the-air updates and enhanced connectivity.

More insights on the 0 Series will follow as we approach the launch.

  

In summary, Honda is setting the stage for a major return to the EV market with its 0 Series, aiming to attract a broader customer base through innovative design and cutting-edge technology.