- Location: Mixc mall, Minhang district, Shanghai
- Size: Approximately 13,000 square feet
- Features:
- Showcases nearly all Nio brand models and the Firefly EV subbrand
- Interactive maps reveal Nio Houses and battery-swapping sites
- On-site representatives available for questions and orders
- Access: Members-only with QR code
- Offers:
- Premium coffees, teas, sodas, pastries, and sandwiches
- Payment via Nio points earned through various interactions
- Environment: Comfortable seating with Wi-Fi for relaxation or work
- Facilities:
- Bookable event spaces and video conference rooms
- Smart glass technology offers privacy
- Ambiance: Quiet, enhanced by soothing new-age music
- Books: Varied selection available for on-site reading or borrowing
- Event Space: Suitable for parties, concerts, and special events
- Activities: Yoga, guest lectures, design classes, and Formula E parties
- Unique Occasions: Venue for unforgettable moments like marriage proposals
- Joy Camp: Safe zone for kids to play, do homework, or watch TV
- Assistance: Staff monitors children while parents are occupied
- Camps: Factory tours and workshops like Lego or Nomi Mate avatar design
- Process: Direct sales with factory delivery available
- Flagship Nio House: Hosts deliveries with tour opportunities
- Amenities: Access to Nio House facilities post-orientation
- Lifestyle & Media:
- Nio Radio and Nio Life available exclusively to members
- Engage with founder/CEO William Li through user forums
- Smaller Nio Spaces: Serve as product galleries
- Annual Events: Nio Day for product launches and performances, and an annual summer carnival
In summary, Nio Houses provide a rich, multifunctional experience merging car enthusiasm with community and comfort. Whether you're exploring the latest EVs or indulging in a quiet read, Nio House is redefining the automotive experience.
