As a boutique automaker, Bugatti excels at addressing exclusive client needs. In response to the cupholder dilemma, Bugatti's design team developed a custom, retrofittable cupholder specifically for an existing Chiron. The first demonstration of this innovation is set to take place in January.
Designer Frank Heyl showcased the new cupholder prototype on Instagram. This clever insert fits seamlessly into the door card sleeve—no tools required. Designed to accommodate two drink sizes, it can hold both a water bottle and a can of Red Bull. The bespoke prototype is detailed with colors matching the car and personalized with the owner's name in pink.
The tailor-made cupholder is 3D printed and is expected to be ready for installation in January. It suggests the possibility of a cupholder-retrofitting trend for Bugatti, catering to owners who value both performance and practicality.
Bugatti crafted its first-ever cupholder for a Chiron owner, introducing custom convenience without compromising the car's luxurious essence. This may signal a new era of personalized automotive solutions from the exclusive brand.
 | It's great that Bugatti is addressing this peculiar issue, but let's not forget that cupholders are typically standard in vehicles. It feels a bit absurd. |
 | While it's nice they are making a cupholder, I can't help but wonder if this is more about publicity than real consumer demand. |
 | Why doesn't such an expensive car come with a cupholder in the first place? Seems like an oversight to me. |
