Say goodbye to the beloved iDrive knob. Since its debut in 2001 with the E65/E66-generation 7-Series, this innovative control has been synonymous with BMW's interior design. Now, with the introduction of the Panoramic iDrive system, BMW is retiring the traditional click-wheel controller.
- Progressive Transition: Some BMW models, like the X2 with iDrive 9, have already transitioned to touchscreen-only interfaces. Others, such as the X3, have retained the knob until now.
- Operating System X: BMW's new system marks a departure from the dual-control setup, focusing entirely on touch and voice controls.
- User Trends: According to Joern Freyer, BMW's head of user interaction, data shows a decline in the use of the iDrive knob. Drivers increasingly prefer touch controls, supported by newer menu structures and touch-friendly interfaces.
- Cost Efficiency: Eliminating the knob simplifies production, reducing costs associated with materials ranging from plastic to crystal-like glass.
- End of a Gimmick: Alongside the iDrive knob, Gesture Controls are also being phased out. While once novel, these features haven't gained sufficient user traction.
- Less Controversy: Gesture Controls, introduced about a decade ago, were often seen as quirky and are less missed compared to the iDrive knob.
BMW is embracing change by eliminating the iDrive knob and Gesture Controls in favor of a streamlined, touchscreen-focused infotainment system. This move simplifies software design and reflects user preferences, steering the brand into a touch-driven future.
